In demonstration of its robust and extensive network coverage
across the country, Leading Telecommunications Services Provider, Airtel
Nigeria has unveiled a new campaign to capture its network’s milestones and
efforts in empowering Nigerians with relevant telecommunications services and
mobile telephony solutions.
"Celebrates Robust Network Coverage across the CountryReassures Nigerians of Reliable, Fast 3.75G Internet Coverage"
Speaking at a press conference to unveil the new campaign in
Lagos, the Chief Executive Officer and Managing Director of Airtel Nigeria,
Segun Ogunsanya said the network campaign was necessary because the company had
invested enormous resources to the upgrading of its network infrastructure and
has made significant CAPEX (capital expenditure) investment towards improving
network quality, also stating that Airtel currently has the widest and largest
3.75G coverage in the country.
Ogunsanya said, “Airtel Networks Limited, in the last 30
months, has invested over $1.2bn dollars to expand and deepen our network
capacity and quality in Nigeria, in pursuit of world class Quality of Service
(QoS). Already, we had taken a significant step to deepen our network capacity
and coverage with the roll-out of 3.75G platforms, offering high speed mobile
Internet, across the 36 States of the Federation and the Federal Capital
Territory in Abuja.
“We are the first Telco to complete LTE (Long Term Evolution)
trial in Lagos and we also the first to introduce High Definition (HD) Voice
Service. So, the unveiling of our new network campaign today bears testimony to
our great efforts in terms of our massive investment and desire to empower
Nigerians with innovative and relevant telecommunications services and
solutions.”
The new Airtel campaign tells the story of how Airtel is
covering Nigeria and providing reliable and robust 3.75G network coverage. Speaking
on the campaign, the Chief Marketing Officer, Olu Akanmu said the Television
Commercial, Radio Jingles and other materials have been designed to appeal to
telecoms consumers and excite them in line with the brand vision of becoming
the most loved brand in the daily lives of Nigerians.
0 Comments:
Post a Comment